The Only Way to Do Jiu-Jitsu Professionally (and Profitably)

Understanding the business.

AI Image of what I want my future gym to look like, kind of 😅

Doing competitive Jiu-Jitsu for a career is a funny thing.

It feels like most of the time, I am completely flying by the seat of my pants. I’m either scavenging for pennies or I have struck a gold mine that I’m terrified is going to dry up at any moment. There seems to be no in-between.

It’s really hard work every single day, and the payoff is often grim.

It’s a chaotic way to live. It’s challenging. It’s stressful.

If you’re not questioning yourself often, I’m not sure you’re doing it right.

It’s a lifestyle, but I don’t know if it’s a career.

This leads us to an important question:

Is a career in Jiu-Jitsu possible?

I’ve talked to hundreds of BJJ gym owners. Some are millionaires, and others are broke. Some are world champions, but most are not.

Today, we’re talking about the business of Jiu-Jitsu and why building a business in Jiu-Jitsu is the only sustainable career path.